Redmond, Washington-based Microsoft already has an exclusive agreement until 2011 to broker display advertisements for Facebook. The Journal said Microsoft and Facebook are discussing expanding that agreement beyond the United States.
After relinquishing an early advantage in the lucrative paid search market to Google and Yahoo Inc, Microsoft is trying to catch up by clinching deals to broker display advertising to some of the leading names in "Web 2.0."
Web 2.0 is a catch-phrase for a new generation of Internet services that run on interactive software and typically rely on content generated by users to attract more visitors to the site. Microsoft also has an agreement with popular news site Digg.com.
Microsoft shares rose 1.5 percent to $29.08 in late trading on the Nasdaq. The stock was off its Monday high of $29.61.
(Reporting by Daisuke Wakabayashi, with additional reporting by Michele Gershberg and Yinka Agedoke in New York; editing by Braden Reddall)
2 komentar:
some microsoft will invest to your site hehehehe
Oh no. I love facebook and use it everyday. I really hope that if MS invests in it, they won't insist on changes. Such as .net passport login, Arrgghh.
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